Death by HiPPO
It’s true: vital marketing and web design decisions are all too often driven by HiPPOs… No, not slow-moving mammals with dubious personal hygiene. I’m talking about the Highest Paid Person’s Opinion...
View ArticleHow to Double Any Company’s Revenues in 12 Months
Pretentious headline, right? A little “hypey,” no? Actually, no. Not at all. See, all you have to do is … 1) Bring in more new customers … 2) Compel customers to come back to you more often … 3)...
View ArticleSecrets of Writing for the Financial Markets: World’s Highest Paid Copywriter...
For many years, Clayton Makepeace was the world’s highest paid freelance copywriter, earning as much as $4m a year writing largely for the financial markets. The interview below, originally conducted...
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The Periodic Table of SEO Success Factors
Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors or “signals.” SEO is...
View Article[Free Audio] 5 Secrets of Selling Financial Products & Services In Print And...
If you’re looking to increase sales (and who isn’t?) then you won’t want to miss this special audio recording. Here Robert Tyson and Mike Anderson of TheFinancialMarketer.com reveal 5 secrets of...
View ArticleConversation Starters: How to Create Opening Copy that Sings and Soars
[By Clayton Makepeace] Four Principles All Great Opening Sales Copy Shares … Seven Proven Ways to Get Your Sales Copy Off to a Fast Start … Much More! Dear Business-Builder, You’ve stopped your...
View ArticleThe Number 1 Easiest Way to Generate More Financial Leads?
If you need to generate more leads in your business, this is probably the single easiest way I can possibly think of doing it… …WITHOUT spending a penny on advertising, but simply better leveraging the...
View ArticleThe Daily Beatings Will Continue Until Response Improves
Along the Carolina coast, in places where Blackbeard and other pirates once roamed, they sell tee shirts with a big Jolly Roger emblazoned on the back. Underneath the skull and crossbones, there’s...
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Marketing lessons from The Big Short
So, I went to watch ‘The Big Short’ on Monday night. (Holloway Odeon. Thanks for asking…) It’s an enjoyable movie about what we now know as the credit crunch… And how a handful of traders saw the crash...
View ArticleSolving The Marketing Model Mystery
The six qualities all great products share … How flawed marketing models kill great products and render brilliant sales copy worse than worthless … The quickest, easiest way to find the best marketing...
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